History
From a classic subscription box to a full on yoga lifestyle brand, that is the story of Yoga Junkies.
The Beginning
Yoga Junkies Says Hello to The World
Yoga Junkies was founded in 2018 by Hannah and Tyler Wisniewski in their 50 square meter apartment in Vienna, Austria. Inspired by their shared love for yoga and the joy of getting surprises in the mail, their mission was to create the ultimate yoga lifestyle box. Tyler had always been fascinated by the idea of subscription boxes, and together with Hannah’s passion for yoga, they set out to build something truly unique.
Look Mom, We're On TV
2 Minutes 2 Million
Just a year and a half after launching, Hannah and Tyler were invited to present Yoga Junkies on the Austrian start up show “2 Minuten 2 Millionen.” There, they introduced their idea to a panel of Austria’s top investors. By the end of the show, all five investors were excited about the chance to invest in their company, including an additional starter deal with BIPA.
Every End is a New Beginning
800 Junkies Strong
Through hard work and unwavering dedication, Hannah and Tyler grew Yoga Junkies into a thriving community of more than 800 subscription box members across 11 countries. Still, in 2022, they chose to follow their hearts and evolved Yoga Junkies from a subscription box into a full yoga lifestyle brand focused on high quality yoga lifestyle products and inspiring events for their community.
One Step Back, Two Steps Forward
Yoga Junkies Festival
In 2023, Yoga Junkies reached a major milestone with their first festival, presented by Radio ENERGY Austria and held on the picturesque Donauinsel with over 1,500 participants. This event marked a turning point for Yoga Junkies and solidified their position as one of Austria’s leading yoga events.
A Weekend to Remember
Our Storm Turned Into Sunshine
In 2024, Hannah and Tyler faced one of their toughest decisions yet: they had to cancel Yoga Junkies Festival. Vienna was hit by a once-in-a-century flood, and the festival grounds were completely underwater. It broke their hearts to put on hold something they love and pursue with so much passion. But everything happens for a reason: their son was born that very weekend. It became a time marked by both sadness and loss, but also filled with love, gratitude, and the magic of new beginnings. Sometimes life shows us that even in the middle of chaos, miracles can happen.
Look Mom, We're On TV... Again!
2 Minutes 2 Million Success Story
Five years after their first appearance, Hannah and Tyler returned to “2 Minutes 2 Million” – this time with their success story. The show highlighted the challenges they had overcome on their Yoga Junkies journey and the milestones they had celebrated. It also shared how Yoga Junkies evolved from a subscription box into a yoga lifestyle brand, how they hosted their first festival, lived their dream as digital nomads, and welcomed a little Yoga Junkie into their family.
Yoga. Music. Sunshine. Repeat.
We Are So Back
Over 1,700 souls came together for two unforgettable days of yoga, music, and community at Schloss Hetzendorf in Vienna. The energy was incredible. From the Opening Ceremony on the bi good Main Stage to open-air Sound Healings and Ecstatic Dance, we shared truly magical moments.
Every moment felt like a real connection. We sweated, laughed, and meditated together, formed new friendships, and deepened old ones. Workshops, yoga classes, and a wide range of activities offered space for expression, movement, and personal growth. The diverse program made each experience unique and allowed every participant to recharge in their own way. This festival was more than just an event: it was an experience that created unforgettable memories.
We are grateful to every single person who was part of this special weekend and can’t wait to share more magical moments together.
